Quantcast
 
Loading
WatchSonoma
WatchSonoma Watch

Did you see that campaign mailer?

Mike Healy, aka "The Cooler"

With the arrival of absentee ballots comes another rite of spring: the campaign mailer.

Already, there are some classics from the south county supes race showing up in voters’ mailboxes.

Take Mike Healy’s mailer, for example. Titled “The Cooler,” it’s a reference to the casino workers who are sent to “cool” down a gambler’s hot streak.

“That’s why I’m running for Supervisor. To be Sonoma County’s Cooler. The gamble I want to stop is the proposed Graton Rancheria casino along Highway 101 in Rohnert Park,” Healy writes.

Or Pam Torliatt’s not-so-subtle “No Bull” mailer, complete with a portrait of the Petaluma mayor with her Holstein steer, Stan.

Pam Torliatt with her steer, Stan

Did you catch state Senate candidate Noreen Evans’ mailer? On the cover, she taunts Gov. Arnold Schwarzenegger with some fightin’ words: “Hey Governor: Which legislator are you calling ‘girlie?’”

Now there’s an online gallery where you can submit and view local campaign mailers. It’s the creation of Empire Report co-founder Jake Bayless.

Mailers can provide hints at how candidates are marketing themselves to different types of voters, Bayless says.

Bayless — who said he is not associated with any campaign — pledges to post images of all campaign mailers sent to his site.

Noreen Evans mailer. Don't call her 'girlie'

“I am all about transparency — just throw it up there and put it out,” Bayless said. “If it arrives to me, I will put it up there.”

Okay. We must admit we’re a little bit embarrassed that Jake beat us to the punch on this one. We talked about doing the same thing this spring, but never got around to it.

But we’re a fan of good work, even when it doesn’t come out of 427 Mendocino Avenue.

CLICK HERE to view his photo gallery of campaign mailers.

In addition to mailers from Healy, Torliatt and Evans, on Wednesday you could find images of mailers from south county supes candidate David Rabbitt; D.A. candidates Stephan Passalacqua and Jill Ravitch; Assembly candidates Michael Allen and Michael Wilson; and judicial candidate Pat Broderick.

Got one Jake missed? Scan it. Save it as an image, not a PDF. And e-mail it to Bayless at photos@empirereport.org. He vows to add it quickly to the gallery.

— Ted Appel
Watch Sonoma County





10 Responses to “Did you see that campaign mailer?”

  1. Michael Wilson's Chevron Supporters says:

    Michael Wilson’s Chevron and real estate and insurance company money must pay for something cause I got 3 mailers from him this week alone. Two of them had the PD endorsement (cause that’s about the only one he had) And while Michael Allen has actually been campaigning (you know calling, walking, knocking on doors, attending debates (3 or 4 of which neither Lee Pierce or Michael Wilson bothered to show up for) going out to meetings and asking for support. Wilson hasn’t been seen or heard from in Santa Rosa or Sonoma County. Wilson has Terry Hilton putting up illegal signs all over Roseland but he’s pretty much missing in action. Chevron might also be paying for the negative push poll he’s doing on Michael Allen (got called twice) So sorry,MichaelWilson is no underdog. Michael Wilson is a tool of the business, insurance, real estate interests and oil companies…

    Thumb up 8 Thumb down 2

  2. Michael Wilson's Chevron Supporters says:

    Michael Wilson’s Chevron and real estate and insurance company money must pay for something cause I got 3 mailers from him this week alone. Two of them had the PD endorsement (cause that’s about the only other one he had) Michael Allen has actually been campaigning (you know calling, walking, knocking on doors, attending debates (3 or 4 of which neither Lee Pierce or Michael Wilson bothered to show up for) going out to meetings and asking for support. Meahwhile Wilson hasn’t been seen or heard from in Santa Rosa or Sonoma County. Wilson has Terry Hilton putting up illegal signs all over Roseland but he’s pretty much missing in action. Chevron might also be paying for the negative push poll he’s doing on Michael Allen (got called twice) Sor sorry, he’s no underdog. Michael Wilson is a tool of the business, insurance, real estate interests and oil companies…

    Thumb up 5 Thumb down 2

  3. Jonathan says:

    Yes Lisa. You represent a much bigger threat.

    Allen gets hundreds of thousands of donations from unions. Wilson got a modest $1,500 from Chevron. That doesn’t pay for a direct mail piece. Lisa is part of the goliath Allen machine who crushes the Wilson’s of the world.

    Thumb up 3 Thumb down 9

  4. Laura Gonzalez says:

    @Bothered If you don’t want to get phone calls, then call the registrar of voters and asked that your phone numbers be removed from your voter info. Very simple, really.

    Thumb up 6 Thumb down 2

  5. Lisa Maldonado says:

    Chevron and Insurance companies pay for Michael Wilson’s mail. Want to support him ?(them)

    Thumb up 6 Thumb down 4

  6. Sammy says:

    Evans, Allen and other candidates with the slick direct mailers are exactly the candidates to avoid. The special interests are paying for all this “mail.”

    Thumb up 8 Thumb down 7

  7. Bothered says:

    I think mailers, and a central site for viewing, are at least giving you a choice as to whether or not you want to view them. I’m getting REALLY tired of constant calls and voicemails at home, work, or my cell with recorded messages from some politico or group. It’s giving me great ideas of who and what NOT to vote for!

    Thumb up 6 Thumb down 6

  8. Mac says:

    This was SRPolitics original idea so kudos to her. Jake was kind enough to do this for the Twitter folks.

    Thumb up 6 Thumb down 2

  9. Jake Bayless says:

    Hi Christian –
    You apparently know something I don’t know. Please elaborate.

    I take what people send to that email account (photos@empirereport.org) and move the images to that Spring Mailer picasa library – end of story. Pretty much don’t care who sends them. Take all comers.

    I think it is deliciously refreshing to have Ted and the WatchSonomaCounty.com team include this for a bigger audience to see & participate with. I’m a fan of sunshine. Let’s see them all!

    ~jake

    Thumb up 13 Thumb down 3

  10. Christian says:

    While Jake deserves credit for hosting, there are some other local politicos who also need to be mentioned for actually getting this stuff online.

    Come on, Jake. How about a little transparency for who your friends are?

    Thumb up 5 Thumb down 14

Leave a Reply