With the arrival of absentee ballots comes another rite of spring: the campaign mailer.
Already, there are some classics from the south county supes race showing up in voters’ mailboxes.
Take Mike Healy’s mailer, for example. Titled “The Cooler,” it’s a reference to the casino workers who are sent to “cool” down a gambler’s hot streak.
“That’s why I’m running for Supervisor. To be Sonoma County’s Cooler. The gamble I want to stop is the proposed Graton Rancheria casino along Highway 101 in Rohnert Park,” Healy writes.
Or Pam Torliatt’s not-so-subtle “No Bull” mailer, complete with a portrait of the Petaluma mayor with her Holstein steer, Stan.
Did you catch state Senate candidate Noreen Evans’ mailer? On the cover, she taunts Gov. Arnold Schwarzenegger with some fightin’ words: “Hey Governor: Which legislator are you calling ‘girlie?’”
Now there’s an online gallery where you can submit and view local campaign mailers. It’s the creation of Empire Report co-founder Jake Bayless.
Mailers can provide hints at how candidates are marketing themselves to different types of voters, Bayless says.
Bayless — who said he is not associated with any campaign — pledges to post images of all campaign mailers sent to his site.
“I am all about transparency — just throw it up there and put it out,” Bayless said. “If it arrives to me, I will put it up there.”
Okay. We must admit we’re a little bit embarrassed that Jake beat us to the punch on this one. We talked about doing the same thing this spring, but never got around to it.
But we’re a fan of good work, even when it doesn’t come out of 427 Mendocino Avenue.
In addition to mailers from Healy, Torliatt and Evans, on Wednesday you could find images of mailers from south county supes candidate David Rabbitt; D.A. candidates Stephan Passalacqua and Jill Ravitch; Assembly candidates Michael Allen and Michael Wilson; and judicial candidate Pat Broderick.
Got one Jake missed? Scan it. Save it as an image, not a PDF. And e-mail it to Bayless at firstname.lastname@example.org. He vows to add it quickly to the gallery.
— Ted Appel
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