The big-box retail giant launched a direct-mail campaign this week, touting the benefits of the proposed expansion in mailers sent to Rohnert Park residents.
The mailers encourage Wal-Mart shoppers to send the commission an enclosed postcard that urges the city to approve the expansion, according to a report Thursday by PD Town Hub blogger Joelle Burnette.
“Our city cannot afford to turn down jobs and economic development opportunities such as this,” the postcard states. “As a member of our community for over 17 years and a significant contributor to the city’s sales tax revenues, Walmart should not be punished for the struggles faced by select Rohnert Park businesses who apparently want the city to shield them from the forces of competition.”
Supporters say the expanded store would create jobs, generate tax revenues for the cash-strapped city and provide another option to shoppers hunting for low-priced groceries.
CLICK HERE to read more about Wal-Mart’s direct mail campaign in the Town Hub blog and view a copy of the mailer.
- Ted Appel
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