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Wal-Mart launches direct mail campaign in Rohnert Park

Wal-Mart is trying to rally public support for its plan to expand its Rohnert Park store on the eve of a crucial Planning Commission vote next Thursday.

The big-box retail giant launched a direct-mail campaign this week, touting the benefits of the proposed expansion in mailers sent to Rohnert Park residents.

The mailers encourage Wal-Mart shoppers to send the commission an enclosed postcard that urges the city to approve the expansion, according to a report Thursday by PD Town Hub blogger Joelle Burnette.

“Our city cannot afford to turn down jobs and economic development opportunities such as this,” the postcard states. “As a member of our community for over 17 years and a significant contributor to the city’s sales tax revenues, Walmart should not be punished for the struggles faced by select Rohnert Park businesses who apparently want the city to shield them from the forces of competition.”

The 35,000-square-foot expansion would turn the store into a Wal-Mart Supercenter with a full-service grocery.

Supporters say the expanded store would create jobs, generate tax revenues for the cash-strapped city and provide another option to shoppers hunting for low-priced groceries.

But critics say the jobs offer low wages and few benefits, and warn the sales will be siphoned away from other local retailers that could be driven out of business.

CLICK HERE to read more about Wal-Mart’s direct mail campaign in the Town Hub blog and view a copy of the mailer.

- Ted Appel
Watch Sonoma County

2 Responses to “Wal-Mart launches direct mail campaign in Rohnert Park”

  1. CitizenX says:

    No Sam. The reason there are so many poor people to begin with is that there aren’t enough unions. The increase in poverty has coincided with the decline of the labor movement. That isn’t a fluke. Turn off the Faux News pal.

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  2. sam zuech says:

    So where is your article on the fake “Responsile Growth Coalition”, that has been sending out flyers in Rohnert Park for the last month? Just a front group for the Santa Rosa Unions that are trying to slow the opening of the expanded Wal-Mart. It is one more example of Unions disregarding the needs of low income people and pursuing an agenda that is designed to increase their political power. Pretty typical of Unions in Sonoma County, who could care less about poor people or taxpayers.

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